Writing Articles for Search Engine Optimization

One comes across of a lot of articles these days on the different websites and many of them look so obvious that they were written primarily just for the search engines. Most of such articles are easy to be identified because they are stuffed with keywords and contain nothing really useful. I accept that writing for the search engine is definitely not bad at all, but writing only for the search engine sounds so funny in the first place. But probably many have done that kind of SEO work and ranked better in the past. However as technology is fast catching up, I am sure these things will change and one wouldn’t have to repeat keywords in an absurd fashion just to attract the search engines.